Opt in Email Marketing - Top 10 Strategies

Like any marketing effort, there are several guidelines or strategies that will help ensure the success of your direct email efforts. Below are ten key strategies that will help make your email campaigns a success.

1. Invite subscribers to 'opt-in' to your list
2. Make it easy and failsafe to get off your list
3. Target and customise your messages
4. Personalise, Personalise, Personalise
5. Create Relevant Content
6. Tune your emailing frequency
7. Adopt quality review BEFORE you send
8. Prepare for explosive growth
9. Automate email "bounce" resolution
10. Seize every opportunity to make lasting impressions