Opt in Email Marketing - Process
Having identified that you see opportunities for Opt in Email Marketing, where do you start?
Follow these processes and you are armed, ready to go.
| List Building - effective email addresses | ||
| Purchase
a list |
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| Harvest addresses from your inbox | ||
| Incentives to register | ||
| Up sell or cross promote | ||
| Be aware of Privacy issues relating to Spam and third party lists | ||
| Verify Email addresses are active | ||
| Designing your email - HTML or Text, what's the difference? | ||
| Decide on the appropraite style format | ||
| Will the content proceed through corporate firewalls? | ||
| Graphics and attachments. How many, how big? | ||
| Links, forward to a friend. | ||
| Content formatting | ||
| Test, Test and then Test - spelling errors do not a good impression make. | ||
| Distribute - off and away! | ||
| What is the total file size of email and bandwidth capability for distribution? | ||
| How much bandwidth, does my server or ISP allow bulk mailing? | ||
| Mail merge names into body. | ||
| What is the reply address? | ||
| What is SMTP? | ||
| Automated response. | ||
| List Management - good housekeeping is always appreciated. | ||
| Manage bounced messages, handle unsubscribe and subscribe requests. | ||
| Reply-to vs. From Addresses | ||
| Remove Blocked Senders | ||
| Review your campaign against your objectives and evaluate your success and cost. | ||
Remember, emails are about communicating with your audience, not to them.
Consider email marketing as though you are having a conversation with a customer, and attempting to establish a relationship with them.
Virtumall will guide you through the many areas for an effective communication exchange with your audience.
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Copyright©
Virtumall Pty Ltd 2002
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