Opt in Email Marketing - Database Opt In
What's stopping you from sending personalised, direct email communications to your entire business network today: prospects, customers, resellers, distributors, suppliers, investors, and employees?
| Seize the opportunity. | ||
Have there been issues preventing you from developing an Opt in Email Marketing campaign? |
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| The people we talk to don't use email. | ||
| Virtually everyone is online using email (over 86% of businesses in Australia). | ||
| We don't want to offend our network | ||
| Then permission-based Opt in marketing is the solution | ||
| We can't afford to send email to everyone | ||
| Select a high return on investment (ROI) audience | ||
| Email has no place in our marketing mix | ||
| Faster, better, and cheaper should be in your marketing mix | ||
| We don't have opt-in email addresses | ||
| Lets fix this now! | ||
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Begin a campaign and start to collect email addresses from your network. Establish a promotion or sales activity based on a segment within your business that will generate a response within your target market and introduce a value proposition. Don't ask for too much, too fast. Start by asking only for opt in, full name, and email address. Then, through email and other marketing efforts, provide opportunities allowing recipients to volunteer additional information. Enhanced profiles improve the timeliness, relevance, and reward of every interaction. The right offer is key to make people volunteer the information you desire. Involve traditional marketing or sales channels. |
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| Web sites. | ||
| TV/Print Ads. | ||
| Sales force/customer service representatives. | ||
| Trade shows/conferences. | ||
| Statements and other promotional mailouts. | ||
Ensure the data you collect is from the market segment you want to reach, maintain focus of your objectives.
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Virtumall Pty Ltd 2002
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